ASB Bank MagiKash

Campaign getting kids to start saving with Klever Kash

Collecting coins made fun with Klever Kash

For the first time, kids and parents can see and control their savings through one cute interactive device designed to help kids be more interactive with their finances from a young age.

This was an acquisition campaign designed to bring new kids and families to open a Klever Kash account and set them on their savings journey.

The idea was to plan digital coins all over New Zealand and using GPS and our acquisition app, we could capture leads and either convert immediately, or incentivise the families by giving the kids $10 to start their own account after finding 10 coins.