TAPP into deals
Campaign driving sales for humm
Making some noise for the humm marketplace.
In November 2021, humm launched it’s marketplace offering products from its signed merchants and the ability to tap into deals from affiliates outside of the humm family.
This campaign was to drive awareness and utilisation of the marketplace with new and existing customers.
Tapping into deals.
The concept played on the functionality of the product, and the customer benefit of getting great deals from the marketplace. Visually we opted for a stop motion animated style to bring to life different key areas of purchase including home office, lounge room, kitchen and Christmas.
Digital production: LOBOS
Video production: Jack Nimble