Amex Essential Card

Launching a credit card for Millenials

Talking to millenials on their level (and not trying too hard)

Millennials are a varied bunch. But the one thing the majority has in common is their apathy towards their finances (and especially towards financial advertising). We were tasked by American Express to create an acquisition campaign for their Essential Credit Card, targeting and engaging financially disengaged millennials.

Channels: OOH, Spotify, Social, Online Display, TVC, CRM