Sydney Sixers

Sponsorship partner.

Creating brand impact through Covid.

2020 was a wild time to be starting a brand partnership with a sporting team. Our first season partnership with the Sixers started with the Big Bash women’s teams playing in a bubble. ie. No fans. No stadium presence. No physical interaction.

So, with all eyeballs on screens while the world was locked down, we needed to turn to digital channels to create impact. Year one was about building awareness of our Bigger Buy Now Pay Later positioning through digital signage on broadcast + social channels.

Growing awareness through instability.

2021 saw more instability in the world as covid cruised through its second year. In the Big Bash, while there were some games in stadiums, there were only 25-50% crowd capacity allowed.

Once again we opted for digital channels to carry our message in-game activations, both in the stadiums and on devices also.

Digital Production: LOBOS

Video Production: Jack Nimble